So why would NBC's Today Show hosted by Cathy Lee Gifford and Hoda Kotb be doing a short segment on Kinerase Extreme Lift Eye? Well, the fact is that they didn't even mention it as being Extreme Lift Eye and the truth be told, I'm not even sure they knew thats what was in the bottle that they were holding.
How Do You Say That Again Cathy??
The giveaway that it was Extreme Lift Eye was when Cathy Lee mentioned that the backstage makeup artist who let her try it and handed her the bottle had told her that 80% of the women who first tried it noticed improvements within five minutes. In fact between the two hosts, only Cathy Lee knew how to pronounce “Kin-ee-race” properly! Sort of.

Hey Kathy! Can you say that word "kine-ee-race" again?
Turns Out It Was Just Another News Piece
Hey! Isn't the Today Show a news show anyway!? Besides if it was an advertising piece, they sure could have done a heck of a lot better job. I mean, at least learn what it is that they were going to hold in their hands and also knowing how to pronounce the name of the company that makes it would have been a nice touch also!
If It Was Scripted..... The Writers are Fired!
The problem was that the piece wasn't even planned or scripted. It turns out that that the day before, while they were having their makeup done in preparation for the previous days show, “Mary”, Hoda Kotb's makeup artist showed it to her and let her and Kathy Lee try it out.
Extreme Lift Eye Works In Five Minutes...”Right!”..”Sure It Does!”

Dr. Cathy Lee explains how she thinks Extreme Lift Eye works!
Cathy Lee told how she had long ago given up believing the exorbitant claims of anti-wrinkle product makers, so when she was told that this stuff will deliver results in five minutes, her response was “Right!” “ Sure it does”! Then she went on to tell how after it was applied to her, “low and behold” five minutes later “the results were there”!
If It Was An Add For Kinerase the Today Show Did, They're Fired!
The funny part was when the two hosts “who obviously missed too many high school chemistry classes” tried to explain how they thought it might work. Hoda Kotb said that it “sucks something out of the skin to make it tighten up” at which point Kathy Lee added in “kinda like Preparation-H does for hemorrhoids”. That statement is proof on its own that it was no staged advertising piece!